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TikTok is no longer just a platform for dance challenges and viral trends, it’s a powerful search engine in its own right. With over a billion active users, people now use TikTok to search for everything from beauty tips to business advice.  This shift means that TikTok SEO, the art of optimizing your TikTok content to rank higher in TikTok’s search results, is essential if you want your brand or personal profile to be discovered. In this guide, we’ll break down how TikTok SE